Second-screen to Define Social TV Consumers Behavior

March 21, 2013

According to Gartner, Second-screen devices combined with customized content, interactive apps and loyalty programs will fuel the behavior of social TV consumers over the next 24 months.

Gartner believes that social TV activities can enhance the value of the TV experience for consumers and offer opportunities to add new users, drive engagement and open up new advertising opportunities through existing social networks. Connected TVs will give access to a much wider range of content via the Internet, offering the possibility of worldwide video sharing, which will also extend the social TV experience beyond local friends and into a truly global arena. In this case it will be the addition of a second screen that will drive the social experience.

Source: Gartner Press Release, 2013