Richard K Miller & Associates releases “2013 US Entertainment, Media & Advertising Market Research Handbook – 13th Edition”

March 26, 2013

Media and advertising market data are scattered through a myriad of sources. This handbook compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more.

The 2013 Entertainment, Media & Advertising Market Research Handbook has been expanded and includes Consumer Use of the Internet & Mobile Web, previously published as a separate annual reference handbook by RKMA. With this content, the handbook provides valuable insight into the rapidly changing fields of online and mobile marketing.