PwC’s 2013 Global Entertainment and Media Outlook
Some Major Insights:
> E&M businesses will increasingly engage with a new and more diverse global customer base, with different needs and expectations.
> Vast consumption choices is creating confusion in the minds of the consumer and this extends to the legitimacy of the content they access.
> As media consumption fragments across devices, consumers increasingly want personalised experiences.
> Advertising spending is continuing to migrate to new digital platforms globally digital media will account for 37% of advertising revenues by 2017, up from 26% in 2012.
> Rising expectation of ubiquitous access to premium and library content drives companies to focus on licensing and/or acquiring content.
Source: PricewaterhouseCoopers Press Release, 2013
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