PwC’s 2013 Global Entertainment and Media Outlook

Some Major Insights:

>      E&M businesses will increasingly engage with a new and more diverse global customer base, with different needs and expectations.

>      Vast consumption choices is creating confusion in the minds of the consumer and this extends to the legitimacy of the content they access.

>      As media consumption fragments across devices, consumers increasingly want personalised experiences.

>      Advertising spending is continuing to migrate to new digital platforms globally digital media will account for 37% of advertising revenues by 2017, up from 26% in 2012.

>      Rising expectation of ubiquitous access to premium and library content drives companies to focus on licensing and/or acquiring content.

Source: PricewaterhouseCoopers Press Release, 2013

 

Digital Media Predictions for 2013

Major predictions in the Digital Media space in 2013:

• Companies will try and maximize their online advertising revenue
• More newspaper chains shuts down, Online video kills TV
• “Branded content” will help create content that delights both marketers and readers alike
• Moving digital contents across subscribers will remain a problem
• More acceptance of HTML5-based “web apps”
• Tough times ahead of New York Times Co. with declining ad revenue
• Ad money spend moves from TV to online media.

What your take on the below predictions. Comment your views below.

Source: “What we’ll see in 2013 in digital media”, GigaOm, 2012.