PwC’s 2013 Global Entertainment and Media Outlook

Some Major Insights:

>      E&M businesses will increasingly engage with a new and more diverse global customer base, with different needs and expectations.

>      Vast consumption choices is creating confusion in the minds of the consumer and this extends to the legitimacy of the content they access.

>      As media consumption fragments across devices, consumers increasingly want personalised experiences.

>      Advertising spending is continuing to migrate to new digital platforms globally digital media will account for 37% of advertising revenues by 2017, up from 26% in 2012.

>      Rising expectation of ubiquitous access to premium and library content drives companies to focus on licensing and/or acquiring content.

Source: PricewaterhouseCoopers Press Release, 2013

 

Richard K Miller & Associates releases “2013 US Entertainment, Media & Advertising Market Research Handbook – 13th Edition”

Media and advertising market data are scattered through a myriad of sources. This handbook compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more.

The 2013 Entertainment, Media & Advertising Market Research Handbook has been expanded and includes Consumer Use of the Internet & Mobile Web, previously published as a separate annual reference handbook by RKMA. With this content, the handbook provides valuable insight into the rapidly changing fields of online and mobile marketing.