Richard K Miller & Associates releases “2013 US Entertainment, Media & Advertising Market Research Handbook – 13th Edition”

Media and advertising market data are scattered through a myriad of sources. This handbook compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more.

The 2013 Entertainment, Media & Advertising Market Research Handbook has been expanded and includes Consumer Use of the Internet & Mobile Web, previously published as a separate annual reference handbook by RKMA. With this content, the handbook provides valuable insight into the rapidly changing fields of online and mobile marketing.

 

EBay takes aim at Amazon with new seller fees

Amazon.com faces a new challenge from Internet rival eBay for the hearts and minds of online merchants.
EBay said Tuesday it’s overhauling its seller fees to make them less expensive and easier to understand. Starting next month, eBay will do away with its complex, tiered pricing and introduce flat-rate fees based on the types of products sold. EBay also said it will stop charging listing fees for most sellers.

The move comes as sellers on Amazon’s marketplace criticize the world’s largest Internet retailer for raising fees and holding up payments. Amazon sellers filed a class-action lawsuit Friday in U.S. District Court in Seattle, accusing the company of holding their money for more than 90 days in violation of its own terms.

Source: The Seattle Times

Yahoo! to Acquire 5to1: Aims to Extend Advertising Leadership

Yahoo Inc. has agreed to buy online advertiser 5to1 Holding Corp. for $28 million in cash. The deal is aimed at expanding the Internet giant’s inventory of premium ads and publisher partnerships. 5to1 is an online advertising alliance consisting of an exclusive group of major media publishers.

The 5to1 capability is built on a proprietary publisher controlled platform, offering top brand advertisers premium inventory at mass scale. The acquisition of 5to1 will enable Yahoo to build upon its publisher partnerships and expand its premium inventory. 5to1 Holding Corp. has a market cap of $36 million.